IHG Business Development Manager - Holiday Inn Singapore Atrium in Singapore City, Singapore


At Holiday Inn® we want our guests to relax and be themselves which means we need team members to:

  • Be you – by being natural, professional and personable in the way you are with people

  • Get ready – by taking notice and using your knowledge so that you are prepared for anything

  • Show you care – by being thoughtful in the way you welcome and connect with guests

  • Take action – by showing initiative, taking ownership and going the extra mile


  • Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business

  • Sell all facets of the hotel

  • Services existing business through management of account bases

  • Grows existing business and establishes and pursues leads which will develop business

  • Monitors existing business and inputs into sales strategy meetings to maximise business

  • Works with superior in the preparation and management of the Department’s budget

  • Refers sales leads to appropriate personnel within the InterContinental Hotels Group

  • Manage the corporate head office and the preferred hotel history for that company

  • Provides direction on, and conducts market research and analysis

  • Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business

  • Liaison with advertising agency

  • Implement direction from Director of Sales and Marketing and Regional Managers

  • Works with superior on manpower planning and management needs

  • Conduct client interviews

  • Entertain clients

  • Develop and maintain a regular pattern of sales calls, meeting with principals of target market

  • Travel when required to promote the hotel and develop potential business

  • Monitors competitors activities and assists in marketing intelligence

  • Builds profile within local market place through attendance at various events and local market place

  • Plan and conduct familiarization tours and site inspections

  • Maintain regular contact with the ICHG hotels in your region and the regional reservation office

  • Grows existing business and establishes and pursues leads which will develop business

  • Interfaces with operations on a timely basis

  • Initiates and prepares tenders for business

  • Assesses sales and marketing data

  • Assists with the preparation of new products and services

  • Assists in the evaluation of sales and marketing activities

  • Analyses sales mix and likely impact on hotel goals

  • Stock control of collateral

  • Collateral input

  • Execute advertising/creative briefs in a timely manner


Responsible for the sales activities and events including direct sales, sales solicitation, sales administration, public relations and management of the sale team. This is done under the general guidance of the Director of Sales & Marketing, or his /her delegates, within the limits of established InterContinental Hotels Group and local hotel policies and procedures. You will help to create a desired work culture around our Winning Ways of the InterContinental Hotels Group and embrace the IHG Commitment.


Bachelor’s degree or Diploma in Sales & Marketing, Hotel Management, Business Administration, or related field preferred, with 2 years’ related experience or an equivalent combination of education and experience.

Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company. Problem solving, reasoning, motivating, organizational and training abilities. Proficient in the use of Microsoft Office. Good writing skills


  1. Duty Meals

  2. Uniforms/ Laundry Services

  3. Midnight Transportation

  4. Birthday Off

  5. Marriage Leave

  6. Complimentary passes to Singapore Zoo and Wild Wild Wet

  7. Employee sports & recreational activities

  8. Training and Development Opportunities

  9. Career Development Programmes

  10. Healthcare benefits such as Medical, Dental and Optical

  11. Insurance Coverages

  12. Up to 50% F&B discount at IHG Hotels selected restaurants

  13. Special employee hotel accommodation rates at all IHG Hotels worldwide

  14. International Mobility Opportunities

  15. Achieved “Best Companies to Work for in 2016 Singapore” awarded by The Great Place to Work

Job: Business Development

Location: Singapore-Singapore City

Requisition ID: SIN002545