IHG Marketing Executive - Crowne Plaza Muscat in Muscat, Oman
Marketing Executive - Crowne Plaza Muscat
Job Number EMEAA01197
EMEAA - Oman - OM-MA - Muscat
Your day to day
Duties and Responsibilities
Assists in the annual marketing strategy and budget process, consulting to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities.
Contribute to the development of the marketing plan, in line with the property's marketing strategy, in order to support the creative process and marketing concept formation.
Produce marketing collaterals such as monthly newsletter, online brochures, etc., in line with the IHG branding guidelines, to ensure that the agreed upon unique selling points are showcased in a compelling and customer-centric manner.
Implement the Hotel’s marketing campaigns and promotional activities, as per the marketing plan, to enhance the Hotel’s reputation and customer attraction and retention.
Complete day-to-day activities by following all relevant departmental policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner while delivering a quality service to guests and maintaining standards of excellence.
Ensure all marketing content produced directly or by the marketing or public relations team (imagery, messaging, language and compliance) is up to date, brand compliant and promoting our Best Price Guarantee on distribution channels to drive direct channel revenue on Hotel Content Manager (HCM) and consistent across all channels and partner websites (e.g. Expedia)
Strengthen customer relationships through Social and Earned Media, monitoring both hotel, outlet and competitors’ presence on social media for performance enhancement
Provides measurement, reporting and effectiveness on performance of all distribution channel initiative
- Consistently educates all Hotel colleagues (sales, marketing, revenue and F&B teams, including the General Manager), on channel and digital marketing for buy in so that competitive advantage is created
Protects and promotes brand image and reputation on line and uses the brand proposition to differentiate, to promote awareness and improve relationships which will drive business
Is the custodian of the customer experience across the distribution channels ensuring the hotel and outlet value propositions and communication of them are consistent and effective throughout each channel, for all customer types
Uphold IHG’s corporate social responsibility strategy through effective campaign messaging of IHG charities and social partnerships (eg Shelter in a Storm etc)
Ensure distribution channel adherence to IHG Corporate Responsibility practices (in particular Social Media, Legal, Independent Web Sites and Performance Marketing Guidelines) and take a proactive lead in driving initiatives across the team to support the responsible business agenda.
What we need from you
Key Standard Role Metrics
Total overall Channel contribution
Food & Beverage revenue generation
Driving incremental Web business (CRO and WEB)
On-line marketing initiatives, ROI & engagement
Hotel Content Manager (score)
Localized KPO Example - for promotions and non-rooms revenue marketing (MICE, Spa, Restaurants, etc)
Comply with Hotel Rules and Regulations and provisions contained in the Employment Handbook
Comply with Company Grooming Standards at all times to portray a professional image of self and the hotel.
Comply with Time and Attendance Policies set by the hotel.
Actively participate in training and development programs and maximize opportunities for self-development
Demonstrate understanding and awareness of all policies and procedures relating to Health, Hygiene and Fire Life Safety
Familiarize yourself with emergency and evacuation procedures
Ensure all security incidents, accidents and near misses are always logged in a timely manner and brought to the attention of the Line Manager
Comply with the Company’s Corporate Code of Conduct
Familiarize self with the company values (Great Hotels Guests Love) and model desired behaviors (Winning Ways, Room to be Yourself) and ways of working (IHG Wheel).
Perform all tasks as directed by the Manager in pursuit of the achievement of business goals
Degree in Marketing or relevant.
Proven knowledge and experience in Digital Marketing
Previous experience in Food and Beverage / Restaurants and Bars is a plus
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords, and email campaigns and SEO/SEM.
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Experience in HTML coding is a plus
Strong knowledge of Adobe Software – Illustrator, InDesign, Photoshop
Video and animated design knowledge is a plus.