IHG Marketing Executive - Luxury Brand campaigns in Home Counties, United Kingdom

Marketing Executive - Luxury Brand campaigns

Job Number R156766

Hotel Brand:

Europe, Middle East, Asia & Africa - United Kingdom - Home Counties -

Description

Overview

An exciting opportunity has arisen to join us on a fixed term contract until the end of April with a possibility of a permanent position thereafter. As a marketing executive, you will be providing marketing and communication support to the Campaign Management team by helping to manage and implement all marketing activities for global and regional luxury brand initiatives (e.g. InterContinental Hotels & Resorts, Regent Hotels and Kimpton Hotels & Restaurants)).

You will manage the communication to numerous internal and external stakeholders, including corporate commercial teams, Global Marketing teams and sales teams, on information or other established processes. You will act as a contact point for agencies and suppliers, ensuring briefs are accurate and appropriate and that work is carried out per specification and timelines. Execute the Global Marketing annual budgeting and marketing plan.

Key Responsibilities

  • Marketing Programme Implementation: Support the delivery of global and regional luxury marketing activities and campaigns in the region in close collaboration with the Global Luxury Brand team, and the Global Marketing Shared Services team, coordinating campaigns from brief intake to delivery and measurement.

  • Stakeholder management: Act as a marketing support for the Global Luxury Brand team as well as the Global Marketing Shared Services team, ensuring key stakeholders are informed and understand all marketing activities taking place for the luxury category.

What we are looking for

  • Degree level education, ideally with a Business/Marketing focus.

  • 2+ years’ experience in marketing and/or sales in the hotel or travel industry preferred

  • Strong presentational and influencing skills

  • Previous experience in multi-channel international environment preferred but not a must

  • Strong interpersonal skills

  • Excellent oral and written communication skills

  • Marketing knowledge including first experiences in at least 2-3 of the below areas:

  • The creation and delivery of integrated marketing campaigns on paid, owned and earned channels

  • Performance driven marketing: analysis, appropriate action, metrics & reporting

  • Use of market research & insight o working within an integrated sales & marketing function to drive results

  • Agency management

  • Developing and delivering Partnership Marketing and exploitation programs

  • Sales Promotions (including 3rd party)

Who are we

We are one of the largest hotel companies in the world with a family of brands including InterContinental, Holiday Inn and Crowne Plaza. There are more than 350,000 people in our family working in nearly 100 countries and territories, encompassing managed, owned and franchised hotels. IHG is listed on the London Stock Exchange and is a FTSE 100 company, offering genuine support, development and progression opportunities for all employees. We are headquartered in the beautiful Denham, Buckinghamshire and boast beautiful grounds, a flexible work / life balance, free gym and a fully stocked subsidised canteen and Starbucks restaurant.

We believe the culture at IHG is unique as it’s created by our People and founded on strong values. These values are our Winning Ways and they are a set of beliefs, behaviours and values that are important to us and our customers.

We strongly believe in developing our staff, offering opportunities where possible to try new roles, develop current skill sets and chances of promotion.

So, what are you waiting for?! Apply now!