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IHG Brand Management Executive – Holiday Inn & Staybridge Suites in Denham, United Kingdom

Brand Management Executive – Holiday Inn & Staybridge Suites

Job Number R172366

Hotel Brand: IHG Corporate

Europe, Middle East, Asia & Africa - United Kingdom - Buckinghamshire - Denham


Who we are

This is an exciting opportunity to join the IHG family to work with our iconic Holiday Inn and Staybridge Suites brands.

With more than 280 Holiday Inn hotels in Europe, we are currently undertaking an important transformation of the brand, where we are making significant innovative steps to improve the guest experience through the Open Lobby and new guest room designs. And with 11 Staybridge Suites properties in Europe - and more in the pipeline - we are working hard to ensure guests feel comfortable while they are away from home for extended periods of time.

We are looking for a Brand Management Executive to work in this tight knit team and help to continue developing these two brands to their full potential. In this role, you will be responsible for the day-to-day brand management duties and you will be supporting two Brand Managers and a Program Manager in shaping the brand strategy and delivering guest experience and design brand initiatives.

Your day to day

Brand Strategy

  • Support Brand Manager in working with Strategy and Consumer Insights to identify and develop research requirements for thorough understanding of the market and consumers’ needs and brand perceptions in order to make continuous improvements to the brand proposition and hallmarks

  • Review data sources such as commercial metrics, brand equity (BDRC and Millward Brown) to monitor brand performance and help formulate a diagnostic of brand performance, strengths and weaknesses

Guest Experience & Design Development

  • Participate in the design, delivery and continuous enhancements of all brand standards innovation, including review and development of brand hallmarks, food and beverage proposition, guest room & public spaces design, service training and delivery, etc.

  • Understand key drivers of guest satisfaction and cost to deliver a great brand experience, make trade‐offs to ensure highest satisfaction and loyalty delivered at most profitable returns to owner and IHG

  • Support Brand Manager in creating compelling business cases for all brand standard developments, clearly demonstrating owner and corporate ROI in case for change

On-going Brand Management

  • Support Program Manager on the delivery and performance measurement of the Brand Transformation roll-out (public spaces and guest rooms)

  • Track compliance of key brand initiatives

  • Be responsible for managing the brand standards process and waiver requests from hotels

  • Be responsible for managing budgets and tracking spends accurately

  • Be a key point of contact for owners and operators to answer any brand questions or re-direct them to the relevant teams within IHG

  • Develop and maintain excellent working relationships across all functions at all levels to ensure cross-functional synergies including with Procurement, Food & Beverage, Design & Engineering, Operations, New Hotel Openings, Development, Strategy, Marketing Communications, Standards & Quality and across the other regions (AMER, EMEAA – East, Greater China)

  • Manage internal communication channels (Brand Central / Merlin)

  • Support Brand Manager to drive the internal communications strategy

What we are looking for

  • Experience in Marketing / Brand Management within the region, in a multinational company

  • 2 years experience in Marketing / Brand Management (or completed graduate scheme / hotel management degree)

  • Experience in managing multi-partner relationships

  • Project management skills

  • Ability to analyse, interpret and extract trends from data

  • Proficiency in marketing fundamentals

  • Strong business mindset

  • Hotel, Tourism and Hospitality experience not essential but preferred

What we offer

At IHG we promise to recognise and reward your hard work, we offer great work benefits for all employees over the globe.

What we can offer you in return:

  • Highly competitive salary

  • Strong benefits package including free car parking, hotel discounts worldwide and subsidised restaurant and Starbucks Coffee Shop

  • All the support and training for you to fast-track your career at IHG

So apply today if you’re looking to accelerate your career with a business that truly cares.

As an equal opportunity employer, IHG is committed to providing a working culture that values diversity and inclusion and is committed to making reasonable adjustments to provide a barrier-free recruitment process.

Closing date for applications is Tuesday 24 th September 2019.

  • Major Brad D. Anderson

    United States Army

    Major (Ret) Brad Anderson is the Human Resources Manager at IHG Army Hotels – Fort Benning, Georgia. He retired out of the U.S. Army after 23 years of service with combat tours in Iraq (Operation Iraqi Freedom) and Afghanistan (Operation Enduring Freedom).

    Brad enlisted in the U.S. Army in August 1992, and was assigned as an infantryman at Fort Lewis, Wash., where he served six years in 9th Infantry Regiment and 25th Infantry Division. In 1999, he was assigned to Fort Benning, Ga., where he completed Drill Sergeant School and then served with the Infantry Training Brigade. He was next assigned to Officer Candidate School in 2003 and earned his commission as a second lieutenant in the Adjutant General Corps. Major Anderson’s previous assignments as an officer include Camp Casey, South Korea, where he served as a postal platoon leader; Iraq, where he served as deputy plans and operations officer, III Corps; Fort Benning, where he served with 30th Adjutant General Reception Battalion, as Headquarters and Headquarters Company commander; Eglin Air Force Base, Fla., where he served with 7th Special Forces Group (Airborne), as battalion and group human resources officer and Fort Lee where he served his final assignment as the Military Entrance Processing Station (MEPS) commander.

    Brad’s professional military education includes the Adjutant General Corps Officer Basic and Advanced Courses, Airborne School, Air Assault School, Drill Sergeant School, Pathfinder Course, and Rappel Master School. He also earned a Bachelor of Arts Degree in Interdisciplinary Studies from Eastern Washington University, Cheney, Wash.

    Brad’s military awards and decorations include a Joint Service Achievement Medal, 2 Meritorious Service Medals, 4 Army Commendation Medals, 3 Army Achievement Medals, and 4 Army Good Conduct Medals. He has also been awarded a variety of unit and service medals & ribbons, in addition to earning the Expert Infantryman Badge.

    On his first day of military retirement (October 1st, 2015) we proudly welcomed Brad to the IHG family. It was then, that Brad began his career with us as the HR Manager of the IHG Army Hotels on Fort Benning, a role he continues to thrive in today.

  • Michael Bayerl

    United States Air Force

    “My experience with IHG has been nothing short of awesome and I have learned so much.  Soon I will be the GM of the World’s Largest Holiday Inn Express (currently the IHG Army Hotels on Fort Lee) with 1,000 rooms.”

    Senior Master Sergeant (Ret.) Michael Bayerl joined the U.S. Air Force in 1979. Throughout 20 years of active duty, he served as an Air Force Services Specialist and Inspector General for Services-Air Mobility Command. From the moment he started with the USAF Michael was immersed with hospitality experience, starting out in Food in Beverage before working his way through the ranks and functioning in virtually every position available within military restaurants & hotels.

    In 2002, Michael took on a General Manager position at an Air Force Inn, and since that time, he has managed hotel complexes with over 2000+ rooms, on 3 different properties. Michael found his way to IHG when he intentionally took on a role with Army Lodging, knowing that the hotel would soon be privatized into an IHG hotel.

    Today, Michael is the General Manager at IHG Army Hotels on Fort Lee (soon to be re-branded as the World’s largest Holiday Inn Express).

  • Teresa “Sarge” Colatarci


    Meet Teresa “Sarge” Colatarci, general manager/regional director of operations for six IHG Army Hotels at Fort Sam Houston in San Antonio. Following her service in the U.S. Navy, she continues to serve by providing True Hospitality through the IHG Teen Academy.