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IHG Brand Experience Manager – Crowne Plaza Hotels Europe in Denham, United Kingdom

Brand Experience Manager – Crowne Plaza Hotels Europe

Job Number R164865

Hotel Brand: IHG Corporate

Europe, Middle East, Asia & Africa - United Kingdom - Buckinghamshire - Denham


About us

IHG is one of the largest hotel companies in the world, with a portfolio of successful brands including InterContinental, Holiday Inn and Crowne Plaza.

We passionately believe that it’s our people who make us what we are today, and it’s our people who will help us and our world-famous brands grow. Whether in our corporate offices or hotels, it’s our colleagues’ distinct personalities and talent that bring to life our purpose of providing True Hospitality for everyone.

Your day to day

We are searching for a pro-active Brand Experience Manager - Europe to join the Crowne Plaza brand management team. This is a full-time role and it will be based in our Global head office in Denham, Buckinghamshire (UK).

In this role, you will lead guest experience projects, product development and interior design initiatives across the Europe region. You will use your background in brand or design management and your strong project management/ project life cycle skills. In this role, you will be delivering projects with tangible results in our ‘best in class’ flagship properties across the end to end guest experience.

Working closely with the Brand Management Director- Europe and a virtual team of experts, you will develop and deliver ‘hotel-ready’ solutions. Responsibilities include full project management of initiatives, managing suppliers and agencies, stakeholder management both internally and externally and building close relationships with our delivery partners in our head office, hotel operational teams, agencies and franchise partners.

You will take our newly-launched flagship model and apply it across the estate, evolving it as required for different partners and location. You will also work closely with regional brand leads, collaborating with them to apply the principals in their markets.

You will bring our strategic brand plan to life through the development and execution of a range of work streams always balancing guest, colleague and owner requirements.

What we need from you


  • The successful candidate must have a minimum of 5 years’ experience in project management of design or guest experience projects ideally in a hospitality/travel/service/interior design/ fit-out environment. Any experience of writing strategic brand documents is an advantage.

  • Holistic project management experience in a cross functional team, from project initiation and concept creation, planning, development, delivery and post implementation reviews.

  • Experience within a multi-national, matrix operating environment is essential, ideally covering more than one site across Europe.


  • Brand Management, Design Management or Project Management degree/ qualification preferred.

Required skills

  • Ability to build and maintain strong internal and external relationships at all levels, from team to senior leadership.

  • Ability to lead and manage internal and external stakeholders including suppliers and agencies.

  • Demonstrates emotional intelligence and varies style and approach when influencing to secure consensus for maximum results.

  • Strong brand and guest champion able to push boundaries. Ability to balance the needs of guest, colleagues and hotel owners.

  • Articulate communication skills with the ability to clearly convey a variety of matters and topics to a wide audience.

  • Action oriented self-starter with hands-on approach and the ability to work independently.

  • Ability to adapt & thrive in a dynamic and variable environment.

  • Collaborator and proven team player who is culturally aware and can build trust and credibility through an inclusive approach. Ability to work with virtual teams across the globe.

  • Budget management skills.

What we offer

We like to believe we offer a unique culture, where there’s inclusivity yet room to be yourself. When hard work pays off, it’s positive to know you’re appreciated.

Alongside our great working environment, we’ll offer you a strong package firstly including an industry competitive salary, an annual bonus, healthcare, free gym onsite, worldwide hotel discounts and a subsidised restaurant and café.

As an equal opportunity employer, IHG is committed to providing a working culture that values diversity and inclusion and is committed to making reasonable adjustments to provide a barrier-free recruitment process.

But most of all… we’ll give you room to be yourself!

Closing date for applications is 20th November 2019.

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  • Michael Bayerl

    United States Air Force

    “My experience with IHG has been nothing short of awesome and I have learned so much.  Soon I will be the GM of the World’s Largest Holiday Inn Express (currently the IHG Army Hotels on Fort Lee) with 1,000 rooms.”

    Senior Master Sergeant (Ret.) Michael Bayerl joined the U.S. Air Force in 1979. Throughout 20 years of active duty, he served as an Air Force Services Specialist and Inspector General for Services-Air Mobility Command. From the moment he started with the USAF Michael was immersed with hospitality experience, starting out in Food in Beverage before working his way through the ranks and functioning in virtually every position available within military restaurants & hotels.

    In 2002, Michael took on a General Manager position at an Air Force Inn, and since that time, he has managed hotel complexes with over 2000+ rooms, on 3 different properties. Michael found his way to IHG when he intentionally took on a role with Army Lodging, knowing that the hotel would soon be privatized into an IHG hotel.

    Today, Michael is the General Manager at IHG Army Hotels on Fort Lee (soon to be re-branded as the World’s largest Holiday Inn Express).

  • Teresa “Sarge” Colatarci


    Meet Teresa “Sarge” Colatarci, general manager/regional director of operations for six IHG Army Hotels at Fort Sam Houston in San Antonio. Following her service in the U.S. Navy, she continues to serve by providing True Hospitality through the IHG Teen Academy.