IHG Director of Sales & Marketing - Crowne Plaza Brussels Airport in Brussels, Belgium
Develop and implement sales and marketing strategies
for the hotel to ensure revenue and room night sales goals are achieved, sales
and marketing strategies are set, tactical plans are created and implemented,
and results are monitored and achieved.
Crowne Plaza we look for people who are dynamic, confident and ambitious;
people who excel in their role and help our guests succeed too.
Duties and responsibilities
Achieve budgeted revenues and personal/team
sales goals and maximise profitability. Participate in the preparation of the
annual departmental operating budget, the hotel marketing plan and business
plan, and financial plans.
Create and implement sales plans that drive
measurable incremental occupancy, increase average rates, increase volume, food
and beverage and banquet sales.
Review monthly reports and sales forecasts to
analyse current/potential market and sales trends, coordinate activities to
increase revenue and market share and monitor performance to ensure actual
sales meet or exceed established revenue plan.
Create and develop special events and sales
blitzes to showcase the hotel to potential clients. Attend trade shows and
major market events locally and nationally to promote new business and increase
sales and marketing opportunities for the hotel.
Direct day-to-day sales activities, plan and
assign work, and establish performance and development goals for team members.
Provide mentoring, coaching and regular feedback to help manage conflict,
improve team member performance, and recognise good performance.
Educate, train and motivate sales and marketing
teams to achieve hotel revenue goals. Ensure staff has the information, market
data, tools and equipment to successfully carry out job duties.
Develop and maintain relationships with key
clients and outside contacts (example: guests, airliners, wholesalers, travel
agencies, ad agencies, local community groups) in order to produce group and/or
convention business, to include room sales, food and beverage sales, and
Provide guests with information (example:
loyalty programmes, area attractions, restaurants, facility information) to
enhance guest experience.
Schedule conventions and/or business group
activities at the hotel and coordinate with other hotel-level departments to
facilitate services agreed upon by the sales office and prospective clients.
Communicate to appropriate departments all
pertinent information requirements and special needs for arriving VIP’s, large
groups, and other key guests.
marketing efforts to up sell guests on hotel services, offerings, and
Identify operational problems that reduce the
effectiveness of marketing activities and overall hotel sales performance and
work with appropriate department on solutions.
Develop awareness and reputation of the hotel
and the brand in the local community, may serve as the hotel representative for
media related inquiries.
Work closely with key business leaders,
officials, and representatives of local community groups within the city to
ensure constant high profile exposure for the hotel.
Effectively communicate and market aspects of
the hotel that are sustainable or “green” and use information to gain new
Work with advertising agencies, consulting
firms, and vendors to maximise advertising investments and ensure ads represent
other duties as assigned. May also serve as manager on duty.
This is the top sales and marketing job in a large,
full-service, luxury, resort, or major flagship hotel. Hotel may have multiple
sites and facilities, high-volume catering and/or convention facilities, and a
large number of VIP and special service guests. May manage a large number of
professional level and administrative sales, catering, and/or convention
Qualifications and requirements
Bachelor’s degree / higher education qualification /
equivalent in marketing or related field, and four or more years of experience
in a hospitality or hotel sales and marketing setting with direct supervisory
experience over a sales team. Strong knowledge of local businesses and business
trends required. Must speak local language(s). Other languages preferred.
Job: Business Development
Requisition ID: BRU000095