IHG Director of Sales & Marketing - Crowne Plaza Brussels Airport in Brussels, Belgium


Job overview

Develop and implement sales and marketing strategies

for the hotel to ensure revenue and room night sales goals are achieved, sales

and marketing strategies are set, tactical plans are created and implemented,

and results are monitored and achieved.


Crowne Plaza we look for people who are dynamic, confident and ambitious;

people who excel in their role and help our guests succeed too.

Duties and responsibilities

Financial returns:


Achieve budgeted revenues and personal/team

sales goals and maximise profitability. Participate in the preparation of the

annual departmental operating budget, the hotel marketing plan and business

plan, and financial plans.


Create and implement sales plans that drive

measurable incremental occupancy, increase average rates, increase volume, food

and beverage and banquet sales.


Review monthly reports and sales forecasts to

analyse current/potential market and sales trends, coordinate activities to

increase revenue and market share and monitor performance to ensure actual

sales meet or exceed established revenue plan.


Create and develop special events and sales

blitzes to showcase the hotel to potential clients. Attend trade shows and

major market events locally and nationally to promote new business and increase

sales and marketing opportunities for the hotel.



Direct day-to-day sales activities, plan and

assign work, and establish performance and development goals for team members.

Provide mentoring, coaching and regular feedback to help manage conflict,

improve team member performance, and recognise good performance.


Educate, train and motivate sales and marketing

teams to achieve hotel revenue goals. Ensure staff has the information, market

data, tools and equipment to successfully carry out job duties.


Develop and maintain relationships with key

clients and outside contacts (example: guests, airliners, wholesalers, travel

agencies, ad agencies, local community groups) in order to produce group and/or

convention business, to include room sales, food and beverage sales, and

catering/banquet services.

Guest experience:


Provide guests with information (example:

loyalty programmes, area attractions, restaurants, facility information) to

enhance guest experience.


Schedule conventions and/or business group

activities at the hotel and coordinate with other hotel-level departments to

facilitate services agreed upon by the sales office and prospective clients.


Communicate to appropriate departments all

pertinent information requirements and special needs for arriving VIP’s, large

groups, and other key guests.



marketing efforts to up sell guests on hotel services, offerings, and


Responsible business:


Identify operational problems that reduce the

effectiveness of marketing activities and overall hotel sales performance and

work with appropriate department on solutions.


Develop awareness and reputation of the hotel

and the brand in the local community, may serve as the hotel representative for

media related inquiries.


Work closely with key business leaders,

officials, and representatives of local community groups within the city to

ensure constant high profile exposure for the hotel.


Effectively communicate and market aspects of

the hotel that are sustainable or “green” and use information to gain new

business opportunities.


Work with advertising agencies, consulting

firms, and vendors to maximise advertising investments and ensure ads represent

brand identity.



other duties as assigned. May also serve as manager on duty.


This is the top sales and marketing job in a large,

full-service, luxury, resort, or major flagship hotel. Hotel may have multiple

sites and facilities, high-volume catering and/or convention facilities, and a

large number of VIP and special service guests. May manage a large number of

professional level and administrative sales, catering, and/or convention


Qualifications and requirements

Bachelor’s degree / higher education qualification /

equivalent in marketing or related field, and four or more years of experience

in a hospitality or hotel sales and marketing setting with direct supervisory

experience over a sales team. Strong knowledge of local businesses and business

trends required. Must speak local language(s). Other languages preferred.


Job: Business Development

Location: Belgium-Brussels

Requisition ID: BRU000095