IHG Digital Marketing Manager, InterContinental Boston in Boston, Massachusetts
Do you see yourself as
a Digital Marketing Manager ?
What's your passion?
Whether you're into hockey, knitting or farming, at IHG we're interested in
YOU. At IHG we employ people who apply the same amount of care and passion to
their jobs as they do their hobbies - people who put our guests at the heart of
everything they do. And we're looking for more people like this to join our
friendly and professional team.
For 70 years, the
InterContinental ® Brand has been writing the story of international
travel and showing guests the InterContinental Life through personalized
service, memorable, one of a kind experiences and global etiquette. As part of the largest luxury hotel brand in
the world, InterContinental ® Boston is a landmark of luxury; rated in
the top five on Trip Advisor for Boston hotels, named one of the ‘Best Hotels
in the World' by Condé Nast Traveler magazine and featuring a Forbes Four-Star,
4 Diamond AAA rated hotel experience. The property overlooks Boston's historic
waterfront, featuring 424 luxurious ultra-modern accommodations with
distinctive style and breathtaking waterfront or downtown city views, a full
service spa and fitness club, 32,000 square feet of premier meeting and
event space, and an array of restaurants and bars influenced by a variety of
international flavors. We are looking
for passionate people who are charming, confident and internationally-minded to
ensure we continue the story of making great things happen at InterContinental ®
As a Digital Marketing
Manager , you will be responsible for all of the hotels social media accounts, strategies and content. You will also work with Marketing in targeting specific markets and developing the public relations
strategies to reach these markets.
Sets and actions allmarketing and social media strategies
Oversee and manage hotel social media onchannels including Facebook, Twitter, YouTube, Instagram and others as the needarises, ensuring imagery and copy is consistent with the identity andpositioning of each.
Utilize current reporting from agencies,Google Analytics and social networks to drive improved content and socialmarketing initiatives and decisions
Manage online presence with an emphasis oncreating unique and engaging content for branded hotel websites, independent website,and third party sites
Ensure that hotel websites are optimizedusing current best practices for SEO
Develops media contacts,plans press conferences and other press activities
Acts as hotel's liaisonwith media to promote good publicity and counteract bad publicity
Builds profile withinlocal market place through attendance at various events and local market place
Manage promotional packages/campaigns includingrequesting creative, drafting the communication plan, and sending amarketing recap once completed
Develop and create new public relations initiatives and ongoingprograms for hotel based on its marketinggoals.
Develops and organizespromotional activities, coordinates with departments concerned; invites VIPsand media to promotional activities; prepares and issues press releases
Establishes a programfor sending promotional news to trade publications on a regular basis releasescovering special events, promotions, etc.
Develop graphics andlayouts for product illustrations, company logos, and Internet websites. Reviewfinal layouts and suggest improvements as needed.
Assist hotel with various communication including collaterals,signages, eblasts, etc.
Maintain archive ofimages, photos, or previous work products.
Development of promotional concepts for hotel(s) as needed to filllow levels of occupancy, food and beverage sales and expand awareness ofon-site recreational activities.
Other duties as assigned
Bachelor’s degree/ higher education qualification,four or more years of experience in Marketing
Excellent writing skills
Strong understanding of graphicdesign, traditional and online marketing
Graphic design and internet marketingexperience
Hotel property experience, hotel fieldmarketing experience, or equivalent
Graphic Design Skills, Layout Skills,Creative Services, Customer Focus, Creativity, Flexibility, Attention toDetail, Deadline-Oriented, Desktop Publishing Tools, Acute Vision, andability to professionally handle concept/project revision.
return we'll give you a competitive financial and benefits package which may
include healthcare support, dental, vision, disability and life insurance
support, and a matching 401k plan. Hotel discounts worldwide are
available as well as access to a wide variety of discount programs and the
chance to work with a great team of people. Most importantly, we'll give you
the room to be yourself.
what's your passion? Please get in touch and tell us how you could bring your
individual skills to IHG.
an equal opportunity employer: Minorities / Females / Disabled / Veterans.
Job: Hotel General Management
Requisition ID: R144482