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IHG Cluster Digital Marketing Manager in Bali, Indonesia

Cluster Digital Marketing Manager

Job Number EMEAA09785

Hotel Brand: Holiday Inn

Europe, Middle East, Asia & Africa - Indonesia - - Bali


About us

Holiday Inn Resort Bali Benoa is located 15 minutes from the airport and directly on the beachfront of Tanjung Benoa, 171 Rooms & Suites including Kids & Family themed Suites and direct ocean view rooms.

4 separate swimming pools including an exciting Kid's Pool. 24 hour Gym available for guests overlooking the swimming pool. Tea Tree Spa with 6 treatment rooms, two couple treatment rooms and Spa Retail.

3 Food and beverage outlets including all Dinning Restaurant with open plan buffet.

Beach side bar with live entertainment on Benoa Beach, and currently we're looking for a Cluster Digital Marketing Manager to join our friendly and winning team.

Your day to day

We are looking for an experienced and result-driven Digital Marketing Professional to join our current marketing teams in the capacity of the Cluster Digital Marketing Manager.

As a Cluster Digital Marketing Director at our property, you will be responsible for developing, implementing and managing the overall cluster’s digital marketing strategy.

Digital marketing strategies are extremely important to our company's success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels.

Cluster Digital Marketing Manager duties and responsibilities

  • Build, plan and implement the overall digital marketing strategy

  • Manage the strategy

  • Manage and train the rest of the team

  • Stay up to date with latest technology and best practices

  • Manage and oversee various digital marketing channels

  • Measure ROI and KPIs

  • Develop with the respective hotels the digital marketing budget

  • Oversee the respective hotel's social media accounts and provide guidance and direction the team members who maintain them.

  • Suggest activities for improving the quality of online content

  • Track and measure SEO and Google Analytics metrics and provide reports

  • Build and develop an inbound marketing plan for each respective hotel

  • Research and forecast future sales and performance trends

  • Lead, supervise and motivate members of digital marketing team

  • Research competitors and provide suggestions for improvement

  • Keep abreast with industry and market trends and best practices

What we need from you

Digital Marketing Manager requirements

  • At least 2 years of experience as a Senior Digital Marketing Manager with proven results

  • At least 2 years of experience in the Digital Marketing platform with some e Commerce

  • 3 years of experience in developing and implementing digital marketing strategies

  • Good knowledge of all different digital marketing channels

  • Good knowledge and experience with online marketing tools and best practices

  • 5 years of hands-on experience with SEO, Google Analytics and CRM software

  • Familiarity with web design

  • Sense of ownership and pride in your performance and its impact on company’s success

  • Critical thinker and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal and communication skills

  • Certification in Marketing, Digital technologies or similar relevant field

  • Previous hotel operation experience will be beneficial

  • International experience would be an advantage

Proven history of success in applying skillset to work environment

What we offer

In return we'll give you a competitive financial and benefits package which may include healthcare support, dental, vision, disability and life insurance support. Hotel discounts worldwide are available as well as access to a wide variety of discount programs and the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself. So what's your passion? Please get in touch and tell us how you could bring your individual skills to IHG. IHG is an equal opportunity employer: Minorities / Females / Disabled / Veterans.

  • Major Brad D. Anderson

    United States Army

    Major (Ret) Brad Anderson is the Human Resources Manager at IHG Army Hotels – Fort Benning, Georgia. He retired out of the U.S. Army after 23 years of service with combat tours in Iraq (Operation Iraqi Freedom) and Afghanistan (Operation Enduring Freedom).

    Brad enlisted in the U.S. Army in August 1992, and was assigned as an infantryman at Fort Lewis, Wash., where he served six years in 9th Infantry Regiment and 25th Infantry Division. In 1999, he was assigned to Fort Benning, Ga., where he completed Drill Sergeant School and then served with the Infantry Training Brigade. He was next assigned to Officer Candidate School in 2003 and earned his commission as a second lieutenant in the Adjutant General Corps. Major Anderson’s previous assignments as an officer include Camp Casey, South Korea, where he served as a postal platoon leader; Iraq, where he served as deputy plans and operations officer, III Corps; Fort Benning, where he served with 30th Adjutant General Reception Battalion, as Headquarters and Headquarters Company commander; Eglin Air Force Base, Fla., where he served with 7th Special Forces Group (Airborne), as battalion and group human resources officer and Fort Lee where he served his final assignment as the Military Entrance Processing Station (MEPS) commander.

    Brad’s professional military education includes the Adjutant General Corps Officer Basic and Advanced Courses, Airborne School, Air Assault School, Drill Sergeant School, Pathfinder Course, and Rappel Master School. He also earned a Bachelor of Arts Degree in Interdisciplinary Studies from Eastern Washington University, Cheney, Wash.

    Brad’s military awards and decorations include a Joint Service Achievement Medal, 2 Meritorious Service Medals, 4 Army Commendation Medals, 3 Army Achievement Medals, and 4 Army Good Conduct Medals. He has also been awarded a variety of unit and service medals & ribbons, in addition to earning the Expert Infantryman Badge.

    On his first day of military retirement (October 1st, 2015) we proudly welcomed Brad to the IHG family. It was then, that Brad began his career with us as the HR Manager of the IHG Army Hotels on Fort Benning, a role he continues to thrive in today.

  • Michael Bayerl

    United States Air Force

    “My experience with IHG has been nothing short of awesome and I have learned so much.  Soon I will be the GM of the World’s Largest Holiday Inn Express (currently the IHG Army Hotels on Fort Lee) with 1,000 rooms.”

    Senior Master Sergeant (Ret.) Michael Bayerl joined the U.S. Air Force in 1979. Throughout 20 years of active duty, he served as an Air Force Services Specialist and Inspector General for Services-Air Mobility Command. From the moment he started with the USAF Michael was immersed with hospitality experience, starting out in Food in Beverage before working his way through the ranks and functioning in virtually every position available within military restaurants & hotels.

    In 2002, Michael took on a General Manager position at an Air Force Inn, and since that time, he has managed hotel complexes with over 2000+ rooms, on 3 different properties. Michael found his way to IHG when he intentionally took on a role with Army Lodging, knowing that the hotel would soon be privatized into an IHG hotel.

    Today, Michael is the General Manager at IHG Army Hotels on Fort Lee (soon to be re-branded as the World’s largest Holiday Inn Express).

  • Teresa “Sarge” Colatarci


    Meet Teresa “Sarge” Colatarci, general manager/regional director of operations for six IHG Army Hotels at Fort Sam Houston in San Antonio. Following her service in the U.S. Navy, she continues to serve by providing True Hospitality through the IHG Teen Academy.