IHG Web Content Strategist in Atlanta, Georgia
Web Content Strategist
Job Number R175292
Americas - United States - Georgia - Atlanta
Bringing True Hospitality to the world.
We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.
We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.
With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.
We’re growing; grow with us.
Your day to day
Global responsibility for delivering revenue through IHG’s system by developing and managing programs that drive high quality relevant content for digital channels. Ensure a seamless guest experience to increase guest engagement and decrease abandonment rate. Ensure that all IHG brands are reflected accurately and appropriately for digital audiences. Work with cross-functional partners within Channels, Marketing, Technology, Support and other key stakeholders to align programs and socialize the hotel content strategy value story.
Essential Duties and Responsibilities – (Key Activities)
Champion relevant global projects with significant hotel content needs, including new product roll-outs, designed to drive incremental room nights to IHG’s system.
Increase quality of guest-facing content through management of preferred hotel content vendors (photo, video, text/translation), collaboration with content curation teams and optimization of practices. Work with analytics teams to launch new content and functionalities and measure results for continuous improvement.
Support brand-specific and multi-brand channel/distribution initiatives. Manage global site content. Ensure all plans are understood and effectively implemented through liaison with global, regional and Area Sales & Marketing teams.
Develop into a content Subject Matter Expert to provide consultation to other teams, as well as to represent the value that content provides to the business.
What we need from you
Bachelor’s degree in Marketing, Communications or other relevant field, or an equivalent combination of education and work-related experience.
3 to 5 years practical experience in developing or planning content for digital channels within a consumer brand for a recognized multi-national company. Experience with visual, textual and multimedia content and content management systems strongly preferred. Travel/hospitality industry experience is a plus.
Required Skills –
Demonstrated expertise in interactive marketing and understanding of marketing across touch points, digital and traditional. Understanding of brand consistency across media and content types.
Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Must be able to prepare and deliver solid presentations to small groups.
Must possess superior problem-solving skills, attention to detail and demonstrated experience in leading people.
What we offer
We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.
IHG is an equal opportunity employer: Minorities/Females/Disabled/Veterans
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