IHG Senior Analyst, Testing & Optimization in Atlanta, Georgia
Senior Analyst, Testing & Optimization
Job Number R702658_26
Hotel Brand: IHG Corporate
United States - United States - Georgia - Atlanta
When you're a part of IHG, you're more than your job title. If you're anything like Isabella you're a music lover and an avid soccer player too. And that's what we love the individual talents, interests and dreams that make you who you are.
Join the Testing and Optimization team at IHG and we wont expect you to conform to any stereotype because we know that a team with different perspectives and passions can only make us stronger. What you will need is ambition, talent and some key skills. For this vital role, were looking for someone who can provide analytics support to the testing program to help improve performance of IHG's digital web and app products across multiple brands and markets. Great opportunity to join an established optimization team with high visibility in IHG's rapidly growing digital channel. Entrepreneurial and creative problem-solvers who strive for continuous improvement will fit in well here. Preference given to digital analysts who demonstrate a strong record of success (3-5 years) in roles with enterprise-level B2C companies, and with online testing experience.
Your day to day
This position is responsible for the development of statistical quantitative measurements and methodology based on operational and program structure issues for various programs. This position impacts recommendations to management based on results from statistical analysis. Decisions or recommendations, or failure to complete projects could result in delays with considerable expenditure of time, human resources or funds.
Synthesize customer insights from web data, VOC & user testing and customer panels research to identify most promising testing opportunities to drive IHGs business goals
Participate in testing ideation sessions
Calculate test duration & minimum detectable lifts with significance based on test targeting criteria
Advise testing team lead on optimal experiment structure
Manage test traffic planning to avoid collisions
Collaborate with web analytics team or consultants on custom analyses for testing
Liaise with web analytics team on new tagging or custom tracking needs for tests
Provide test product quality/performance support to testing Product Manager, from test set up accuracy to bug fixes
Monitor live tests for any data collection irregularities, including bot contamination
Review session recordings from test participants as needed to uncover insights or troubleshoot defects
Manage QA process/output
Size test wins for business impact
Conduct post-test data analysis to uncover and communicate outcomes, customer insights and business impacts in accessible, non-technical language
Prepare weekly updates for team lead on live experiments
Manage program-level metrics & performance (quarterly & annual)
Maintain testing archive and ensure that IHG business teams can access it
What we need from you
Bachelor's in a relevant field of work in business, economics, or statistics with emphasis on multivariate quantitative methods, or an equivalent combination of education and work related experience.
10+ years progressive work experience, with emphasis on business and marketing analysis. Preference will be given to those with demonstrated expertise in the relevant business areas supported, and demonstrated ability to lead project teams.
Technical Skills and Knowledge –
Excellent communication skills, both oral and written, and proficiency with MS Word and PowerPoint for the purpose of translating technical and statistical information into actionable business insights for clients, vendors, senior management and staff.
Knowledge and demonstrated use of statistical software (preferably SAS) and application of multivariate methods (e.g. regression, factor analysis, discriminant analysis, cluster analysis, conjoint analysis).
Experience in conducting quantitative marketing analyses including some or all of the following: market segmentation, product positioning, perceptual mapping, product pricing, concept testing and market sizing.
Demonstrated knowledge of statistical techniques for promotion design, post promotion analysis and response modeling (e.g. design of experiments, ANOVA, and logit regression).
Demonstrated familiarity with financial concepts: ROI, NPV, pro forma modeling.
Demonstrated proficiency in developing queries in order to transform data from relational and flat-file database structures
Demonstrated programming experience with statistical and database software (SAS and SQL preferred).
Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation.
What we offer
In return for your hard work, you can look forward to a highly competitive salary and benefits package including 401k, tuition reimbursement, adoption assistance, and discounts at our hotels. Whats more, because your career will be as unique as you are, well give you all the tailored support you need to make a great start, be involved and grow.
So whoever you are, whatever you love doing, bring your passion to IHG and well make sure you'll have room to be yourself.
IHG is an equal opportunity employer: Minorities / Females / Disabled / Veterans