IHG Search Engine Optimization Specialist in Atlanta, Georgia
Search Engine Optimization Specialist
Job Number R150396
Hotel Brand: IHG Corporate
United States - United States - Georgia - Atlanta
When youre a part of IHG, youre more than your job title. If you're anything like Isabella you're a music lover and an avid soccer player too. And that's what we love the individual talents, interests and dreams that make you who you are. Join the Global Commercial and Technology at IHG and we wont expect you to conform to any stereotype because we know that a team with different perspectives and passions can only make us stronger. What you will need is ambition, talent and some key skills. For this vital role, were looking for someone who can obtain regional responsibility for delivering revenue through IHG's system by supervising new product adoption, identifying new product needs for local market, and conducting marketing campaigns to increase channel awareness. Develop and deploy web merchandising campaigns for both brand specific and multi-brand audiences across all channels, ensuring a seamless experience for guests and decreasing abandonment rate or the IHG website users. Ensure that the power of IHGs system is reflected in all brands messaging where appropriate. Work with Global Interactive Marketing and support the regional Distribution Relationship Marketing strategies to ensure alignment and full leverage on the power of IHG distribution channels.
Your day to day
Champion relevant regional projects including new product roll-outs, country-specific websites, global marketing programs and functional improvements designed to drive incremental room nights to IHGs system.
Proactively monitor revenue targets and act decisively to deliver on system-wide revenue commitments.
Support brand-specific and multibrand channel/distribution marketing and promotion campaigns.
Manage regional site content including region-special offers and promotions, brand-specific campaign support pages.
Ensure all plans are understood and effectively implemented through liaison with Regional and Area Sales & Marketing teams.
Analyze and interpret marketing campaign results, and process efficiencies; adopt the results and finding to optimize web merchandising campaigns.
What we need from you
Degree level in Marketing, Communications, or an equivalent combination of education and work related experience.
3 years practical experience in hotel distribution/channels marketing, regional management in travel industry, or consumer brand marketing in a recognized multi-national company
Technical Skills & Knowledge
Demonstrated Internet literacy (both theoretical and practical knowledge of how the Internet works, how it can be used for both informational and transactional purposes, and the basic evolutionary history of the medium, required).
Demonstrated expertise in interactive marketing and understanding of offline differences and effective uses for both.
Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
Must be able to prepare and deliver solid presentations to small groups.
Must possess superior problem-solving skills combined with team facilitation skill and demonstrated experience in leading and developing people.
What we offer
In return for your hard work, you can look forward to a highly competitive salary and benefits package including 401k, tuition reimbursement, adoption assistance, and discounts at our hotels. Whats more, because your career will be as unique as you are, well give you all the tailored support you need to make a great start, be involved and grow.
So whoever you are, whatever you love doing, bring your passion to IHG and well make sure youll have room to be yourself.
IHG is an equal opportunity employer: Minorities/Females/Disabled/Veterans