IHG Programmatic Trading Manager in Atlanta, Georgia
Programmatic Trading Manager
Job Number R154110
Americas - United States - Georgia - Atlanta
When you’re a part of IHG, you’re more than your job title. If you’re anything like Isabella you’re a music lover and an avid soccer player too. And that’s what we love – the individual talents, interests and dreams that make you who you are.
Join the Global Marketing team at IHG and we won’t expect you to conform to any stereotype – because we know that a team with different perspectives and passions can only make us stronger.
What you will need is ambition, talent and some key skills. For this vital role, we’re looking for someone who can..
The Programmatic Trading Manager is responsible for leading the planning, setup, and execution of audience targeted campaigns in accordance with the strategy and objective of each of our hotel brands and loyalty programs. You will be using state-of-the-art planning, buying and optimization tools and interfaces. This is a hands-on keyboard role where data is used to discover audiences and to target them across all relevant channels to prove sales and brand lift as well as a team lead role that will involve leading others, communicating with stakeholders, and building/strengthening relationships with vendors and partners. This role will primarily support campaigns running in the Americas but will also involve supporting business units located in other parts of the world.
Your day to day
Essential Duties and Responsibilities
Understand performance objectives, develop successful strategies to achieve goals
Develop Programmatic Strategy which is inclusive of bidding and inventory strategy
Develop PMP, premium inventory strategy
Manage programmatic buying across key brands
Implement creative and messaging strategy through a dynamic vendor process
Setup and launch campaigns
Proactively optimize for maximum performance and delivery against stated goals
Control and manage for overlap and cannibalization
Ability to aggregate, analyze and pull reports
Liaise with DMP and planning teams on audience segmentation
Troubleshoot issues using root cause system
Communicate early and often, respond rapidly
Keep daily tabs on industry trends and serve as a subject matter expert
Team Support & Collaboration
Lead discussions with junior traders to drive innovation and troubleshoot
Establish strong relationships with media planners and educate others on various programmatic media buying tactics
Work with team leadership to strengthen relationships with vendors and partners
Drive change through the organization as it relates to programmatic buying via multi-media channels
What we need from you
Bachelor's Degree in Business, Interactive, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience.
5+ years’ progressive work-related experience with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the position Minimum 3 years interactive marketing experience and 2 years programmatic experience
Technical Skills and Knowledge –
Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
Demonstrated proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint.
Demonstrated strong knowledge of Internet systems, marketing programs, and affiliate networks.
Demonstrated ability to build and manage relationships with marketing affiliates, regional teams, franchisees and hotel owners.
Demonstrated analytical skills and research abilities. Demonstrated ability to use the results of investigation and analysis to make effective strategic decisions.
Majority of work is performed in a normal office environment.
Travel required as needed to facilitate business objectives (generally 10-20%).
What we offer
In return for your hard work, you can look forward to a highly competitive salary and benefits package – including 401k, tuition reimbursement, adoption assistance, and discounts at our hotels. What’s more, because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow.
So whoever you are, whatever you love doing, bring your passion to IHG and we’ll make sure you’ll have room to be yourself.
The statements in this job description are intended to represent the key duties, essential nature and level of work being performed. They are not intended to be all responsibilities or qualifications of the job.
IHG is an equal opportunity employer: Minorities/Females/Disabled/Veterans