IHG Manager, In Hotel Marketing in Atlanta, Georgia

Description:

When you’re a part of IHG, you’re

more than your job title. If you’re anything like Isabella you’re a music lover

and an avid soccer player too. And that’s what we love – the individual

talents, interests and dreams that make you who you are.

Join the Global Marketing team at

IHG and we won’t expect you to conform to any stereotype – because we know that

a team with different perspectives and passions can only make us stronger.

What you will need is ambition,

talent and some key skills. For this vital role, we’re looking for someone who

can..

Develop

and deploy direct Internet channel marketing campaigns for both brand-specific

and multi-brand audiences in order to (1) increase channel adoption by existing

customers and (2) increase overall demand for our brands’ offerings. Campaigns include stand-alone initiatives as

well as integrated programs designed to be incorporated into non-channel

specific brand marketing campaigns.

Ensure that the key value proposition components of the Company’s direct

Internet channel are incorporated into all brands messaging where

appropriate. Identify addressing

opportunities to influence future booking behavior of current hotel guests

through pervasive in-hotel marketing programs.

Coordinate

and/or assist in the development and implementation of global and regional

broad-base marketing and loyalty program initiatives both brand specific and

multi-branded. Ensure effective

implementation of initiatives and serve as primary contact with internal

services, external agencies and hotels for related projects. Optimize all

available channels and communication vehicles and make tactical recommendations

to meet objectives. Coordinate

production of promotional and program materials.

Execute

under the multi-year vision for global Omni-Channel Marketing and delivers

assigned In Hotel channel initiatives of global and regional broad-base

marketing to drive performance and guest satisfaction. Coordinate production of

print and digital promotional and program materials. Utilizes new technologies

and improved processes that can strengthen our company’s competitive edge.

Essential Duties andResponsibilities(KeyActivities)

  • Develop brand-specific and multibrandmarketing and promotion campaigns including conceptual design ofregion-specific website functionality designed to increase booking volume tothe Internet channel. Ensure all plansare understood and effectively implemented through liaison with Regional BrandStrategy, Worldwide Sales, Franchise Services and Field Marketing; and utilizethe external solicitation process in conjunction with Hotel Integration tomaximize hotel participation for all programs and promotions.

  • Serve as key Subject Matter Expert forregional brand marketing strategy questions and issues relevant to the OmniChannelteam product development process.

  • Identify, recruit, and manageregion-specific affiliates.

  • Coordinate messaging strategies withcounterparts within other regions and across other brands to ensure consistencyand maximum benefits of scale & frequency.

  • Analyze and interpret program results,expenditures (budget) and process efficiencies; report and present periodicallyto Regional Director, other E-Commerce Directors and VP, Regional BrandStrategy management team, and E-Commerce Advisory Board members.

Qualifications

Education

Bachelor's

or Master's Degree in Marketing, Communications, Business Administration, or a

relevant field of work, or an equivalent combination of education and

work-related experience.

Experience

6-10

years progressive work-related experience in consumer brand marketing,

interactive marketing or similar, with a minimum of 4 years professional-level

experience in marketing and demonstrated experience designing marketing

campaigns required.

Technical Skillsand Knowledge

  • Demonstrated project management experiencein organizing, planning and executing large-scale marketing projects fromconception through implementation.

  • Demonstrated effective verbal and writtencommunication skills for the purpose of providing information to clients,vendors, senior management and staff. Demonstrated creative talent (conceptualand/or graphical) as evidenced by prior marketing campaigns.

  • Demonstratedfluency in more than one of the dominant languages within a region stronglypreferred (e.g., German, French, and English for EMEA; English and Spanish forAmericas; English and Mandarin for Asia Pac)

  • Demonstratedability to develop and implement channel marketing campaigns. Interactive/Internet marketing or agencyexperience preferred.

  • Demonstratedunderstanding of project and product management and supporting methodologies.

  • Demonstratedproficiency in Excel (complex sensitivity modeling), Word, and PowerPointrequired. Proficiency in MS Project,HTML authoring tools, and graphic design/image manipulation tools preferred.

  • Demonstrated“Internet literacy” (both theoretical and practical knowledge of how theInternet works, how it can be used for both informational and transactionalpurposes, and the basic evolutionary history of the medium, required.

  • Mustpossess superior problem-solving skills combined with team facilitation skill

  • MBApreferred.

  • Utilize,where appropriate, the various marketing programs and tools developed andmanaged by Shared Services Marketing, and contribute to improvement of existingprograms and development of new programs and tools.

  • Manageregional site content including region-special offers and promotions,brand-specific campaign support pages, region-wide individual hotel amenities,and other regional and local content.

PHYSICAL REQUIREMENTS

  • Majorityof work performed in a normal office environment.

  • Sometravel required as needed (less than 10% of time).

In return for

your hard work, you can look forward to a highly competitive salary and

benefits package – including 401k, tuition reimbursement, adoption assistance,

and discounts at our hotels. What’s more, because your career will be as unique

as you are, we’ll give you all the tailored support you need to make a great

start, be involved and grow.

So whoever you

are, whatever you love doing, bring your passion to IHG and we’ll make sure

you’ll have room to be yourself.

Job: Executive / Corporate

Location: GA-Atlanta

Requisition ID: R149870