IHG Manager, Digital Content in Atlanta, Georgia
When you’re a part of IHG, you’re
more than your job title. If you’re anything like Isabella you’re a music lover
and an avid soccer player too. And that’s what we love – the individual
talents, interests and dreams that make you who you are.
Join the Global Marketing team at
IHG and we won’t expect you to conform to any stereotype – because we know that
a team with different perspectives and passions can only make us stronger.
What you will need is ambition,
talent and some key skills. For this vital role, we’re looking for someone who
can.. Manager, Digital Content
J ob Summary – (Role Summary)
Develop and manage content strategies for web content for both
brand-specific and multi-brand audiences in order to (1) increase channel
adoption by existing customers and (2) increase overall demand for our brands’
offerings online. Content initiatives
include stand-alone initiatives as well as integrated programs designed to
enhance existing content across brand and loyalty web sites. Responsible for developing and managing all
processes and best practices tied to how the Company hotels and internal
Company groups produce content for the web channel. Ensure that the key value proposition components of the Company’s direct web channel
are incorporated into all brands messaging where appropriate. Identify content gaps addressing
opportunities to influence future booking behavior. Work with content development
resources (internal and external) to ensure the consistent development of high
quality visual and written content as necessary to support the strategy.
Develop, validate and
enforce the distribution strategy & processes for all web content.
Essential Duties and Responsibilities – (Key Activities)
Responsible for developing and leading contentstrategy across all brand sites. Content responsibilities can includehotel specific, brand specific, multi-brand, industry specific andpromotional content.
Works with internal stakeholders to ensurecontent strategies are aligned with business goals, brand voice andmerchandising needs
Works with agencies & internal resourcesto develop visual and written content as necessary to support strategy
Develop and enforce best practices as itrelates to content for the web channel.
Documents processes relating to contentdevelopment, maintenance, distribution and governance. Enforces processesas necessary.
Manages relationships with content vendors
Ensures content development is in line withother marketing calendars and is complimentary of efforts across marketingteams.
Work with regional counterparts to ensurestrategies and on-going content development is properly localized anddeveloped
Partner with consumer insights, analytics,regional teams, etc. to understand and act upon travel and hotel industryneeds through content strategy across sites.
Ensure content strategy and developmentefforts are aligned with other key web priorities and goals, such assearch engine optimization.
or Master's Degree in Marketing, Communications, Business Administration, or a
relevant field of work, or an equivalent combination of education and
years progressive work-related experience in content strategy, interactive marketing or
similar, with a minimum of 4 years professional-level experience in marketing
and demonstrated experience designing content strategies required.
Skills and Knowledge –
Demonstratedproject management experience in organizing, planning and executinglarge-scale marketing projects from conception through implementation.
Demonstratedeffective verbal and written communication skills for the purpose ofproviding information to clients, vendors, senior management and staff
Demonstratedability to develop and implement channel marketing content initiatives.Interactive/Internet marketing or agencyexperience preferred.
Demonstratedunderstanding of project and product management and supporting methodologies.
Demonstratedproficiency in Excel, Word, and PowerPoint required.
Demonstrated“Internet literacy” (both theoretical and practical knowledge of how theInternet works, how it can be used for both informational and transactionalpurposes, and the basic evolutionary history of the medium), required.
Mustpossess superior problem-solving skills combined with team facilitation skill
Majority of work performed in a
normal office environment.
Some travel required as needed
(less than 10% of time).
In return for
your hard work, you can look forward to a highly competitive salary and
benefits package – including 401k, tuition reimbursement, adoption assistance,
and discounts at our hotels. What’s more, because your career will be as unique
as you are, we’ll give you all the tailored support you need to make a great
start, be involved and grow.
So whoever you
are, whatever you love doing, bring your passion to IHG and we’ll make sure
you’ll have room to be yourself.
The statements in this job
description are intended to represent the key duties, essential nature and
level of work being performed. They are
not intended to be all responsibilities or qualifications of the job.
IHG is anequal opportunity employer: Minorities/Females/Disabled/Veterans
Job: Executive / Corporate
Requisition ID: R70235846_