IHG Director, Owned MarTech Ecosystem in Atlanta, Georgia

Director, Owned MarTech Ecosystem

Job Number R704268_50

Hotel Brand: IHG Corporate

United States - United States - Georgia - Atlanta

Description

About us

Bringing True Hospitality to the world.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.

With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.

We’re growing; grow with us.

Your day to day

Key Accountability

Aggregate and rationalize marketing product needs and develop 1-3 year product strategy to enable IHG’s Marketing requirements.

Stay current on marketing products to enable the business to evolve in today’s rapidly changing environment.

Lead, create and implement long term strategy for IHG marketing systems, including application integrations and processes, to drive marketing effectiveness.

Will be responsible for Marketing Products, related to owned and paid media marketing platforms.

Identify, Define and refine departmental standards, methodologies, and processes to ensure the efficient development and implementation of marketing system(s).

Lead the management implementation methodology, software solution, implementation scope, schedule; problem resolution, and general project management

Direct phases of the customer segmentation implementation process including analysis, design configuration/construction, testing, release and training oversight for internal stakeholders

Own responsibility of adequate information flow between product, technology, marketing teams within and outside the organization. Communicate team’s project activities and accomplishments upward and outward throughout organization.

Oversee the development and utilization of latest methodologies, competitive intelligence, marketing technology and product knowledge in order to create best in class marketing platform.

Key Shared Accountability:

  • Work with customer data & insights teams to ensure marketing needs are met.

  • Work with channels to enable best in class marketing system effectiveness.

  • Inform marketers and channels as to the latest product enablement's to enhance and support the business.

  • Work with GT to set technology roadmap.

Key Interfaces:

  • Global Brand/Category Leaders

  • C&T – Channels

  • Customer Insights

  • Customer Data

  • Global Technology

What we need from you

Educational Attainment:

  • Bachelor's or Master’s Degree in Marketing or other quantitative discipline or an equivalent of education and work related experience.

Critical Expertise & Experience:

  • 8-10 years progressive work related experience with demonstrated proficiency in multiple disciplines/processes related to the position including marketing systems, data processing in a multi-platform environment

  • 5+ years coordinating and managing projects and/or supervising marketing and IT personnel. In-depth knowledge of marketing strategy (including development of structure, policies and guidelines) desired

  • Experience in engaging cross functional working partnerships in a global organization

  • Strong decision making, influencing/consensus building and analytical skills with clear understanding of impact on IHG revenue goals and bottom-line

  • Strong leadership, team building, interpersonal and communication skills

Technical Skills & Knowledge:

  • Demonstrated effective project management experience in organizing, planning and executing large-scale projects from conception through implementation.

  • Demonstrated effective verbal and written communication skills for the purpose of providing and explaining project information and status to clients, vendors, senior management and staff.

  • Strong marketing automation strategy and implementation experience with CRM tools (such as work flow management, campaign management, CMS, DAM and DMP).

  • Good understanding of direct marketing and proven track record in handling projects from design to execution.

PHYSICAL REQUIREMENTS

Work is typically performed in a normal office environment.

What we offer

We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

IHG is an equal opportunity employer. Minorities/Females/Disabled/Veteran