IHG Director, Global Brand & Commercial Performance, avid hotels in Atlanta, Georgia
Director, Global Brand & Commercial Performance, avid hotels
Job Number R156967
Hotel Brand: IHG Corporate
Americas - United States - Georgia - Atlanta
When you’re a part of IHG, you’re more than your job title. If you’re anything like Isabella you’re a music lover and an avid soccer player too. And that’s what we love – the individual talents, interests and dreams that make you who you are.
Join the Global Marketing team at IHG and we won’t expect you to conform to any stereotype – because we know that a team with different perspectives and passions can only make us stronger.
What you will need is ambition, talent and some key skills. For this vital role, we’re looking for someone who can..
Your day to day
Develop research-based marketing strategies and product amenity and service standards, annual marketing plans and 3-5 year strategic plans to strengthen the product positioning that support the brand's global marketing objectives.
Serve as champion and guardian of the brand and drive growth and development of the brand. This role will be accountable for the brand's overall performance through the development and implementation of intermediate (3-5 years) marketing strategies and programs to support the Company's overall business objectives.
Direct the design, prioritization, and implementation of all marketing activities to ensure increased consumer demand, maintaining a rolling 3-year strategic horizon and develop or amend strategies based on market trends and research, related to distribution; brand integrity; standards; marketing support systems and product innovation.
Serve as the primary brand resource to initiate and build cross-departmental or divisional strategies for product consistency, improvements and overall success. The Brand Marketing Director will also work with Global Brand Marketing to develop international brand-specific programs to help drive the business on a global basis.
Monitoring and maintaining integrity of the brand through ad hoc site visits to verify product standards and parameters through potential changes to existing amenity and service standards.
Partner with brand counterparts to identify brand creep and avoid brand infringement and assist Franchise Development in the achievement of product distribution targets by participating in major sales presentations and support efforts to target current and potential franchisees.
Analyze data and build recommendations to maximize knowledge of current and future consumer needs, product and brand awareness, price/value perceptions, consumer and customer trends.
Manage a formal communication line appropriate to both existing and potential franchisees which celebrates the success and strength of the brand, addresses common operational issues, provides knowledge of competitive practices, and aids in the resolution of noncompliance with standards.
What we need from you
Qualifications and Technical skills
Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.
10+ years progressive marketing experience with demonstrated proficiency in product management in a global, multi-brand environment, as well as 5 to 7 years managing teams and or significant complex projects.
Effective and or persuasive verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Demonstrated knowledge of marketing principles and strategic planning process.
Ability to develop effective brand marketing and channel marketing strategies in a multi-unit hotel or other travel/service environment preferred.
Demonstrated ability to analyze and interpret research data on consumer preferences and market trends. Demonstrated experience in effectively managing a marketing program budget and in effectively allocating budget resources to maximize impact.
Other Information - Ability to travel to meet business objectives (15-20%).
What we offer
In return for your hard work, you can look forward to a highly competitive salary and benefits package – including 401k, tuition reimbursement, adoption assistance, and discounts at our hotels. What’s more, because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow.
So whoever you are, whatever you love doing, bring your passion to IHG and we’ll make sure you’ll have room to be yourself.
The statements in this job description are intended to represent the key duties, essential nature and level of work being performed. They are not intended to be all responsibilities or qualifications of the job.
IHG is an equal opportunity employer: Minorities/Females/Disabled/Veterans