IHG Campaign Management Associate Manager in Atlanta, Georgia
Do you see yourself as the Associate Manager Business to Business Portfolio for the Campaign Management And Planning team?
What's your passion? Whether you're into tennis, shopping or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.
Coordinate and/or assist in the development and implementation of global and regional program initiatives both brand specific and multi-branded. Ensure effective implementation of initiatives and serve as primary contact with internal services, external agencies and hotels for related projects. Optimize all available channels and communication vehicles and make tactical recommendations to meet objectives. Coordinate production of promotional and program materials ensuring proper tracking is in place fro campaign measurement.
Essential Duties and Responsibilities
Ensure effective/efficient use of all available channels for campaigns, including but not limited to direct mail, e-mail, websites, member communications voice messaging, hotel, and CRO
Work with vendors and agencies to develop specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive and production details; present materials/recommendations to Management for approval; implement approved initiatives
Ensure each campaign/initiative has proper controls in place for accurate measurement and analysis; present results and recommendations for next iteration to manager for approval.
Manage day-to-day relationship with advertising agency(s) and fulfillment vendor(s) in evaluating quality of production of all initiative materials, which includes providing direction and artwork to vendor as appropriate and manage project materials through any SCR and PDP processes
Assist in the management and execution of initiatives, including procedural and training documentation for Loyalty marketing systems/operations.
Monitor departmental budget lines to include estimates, invoice coding and tracking and end of month reconciliation of such projects
Support manager with other marketing projects as necessary
Total of open roles
(2) Manager, Strategic Partnerships
(2) Manager, Partner Development
Our Americas Corporate office, based in Atlanta, Georgia , is currently seeking and Associate Manager Business to Business Portfolio to assist in the development and implementation of global and regional broad-base marketing initiatives, both brand specific and multi-branded. This role will optimize all available channels and communication vehicles and make tactical recommendations to meet objectives, coordinate production of promotional and program materials and serve as primary contact with internal services, external agencies and hotels for related projects.
Bachelor's Degree in a relevant field of work or an equivalent combination of education and work related experience. 2 years work experience in corporate marketing environment with demonstrated technical proficiency related to the position including experience with internal and external communications and creative development.
Technical Skills and Knowledge - Demonstrated experience in promotional, channel or frequency marketing preferred, along with knowledge of marketing concepts and basic accounting principles. Strong problem solving and analytical skills, and good organizational and time management skills. General knowledge of hotel systems and operations beneficial. Demonstrated presentation and facilitation skills. Proficiency in Excel, Word and PowerPoint required.
Other Information - Bilingual skills a plus.
In return we'll give you a competitive financial and benefits package which can include healthcare and dental coverage, disability and life insurance, and a matched 401(k) program . Hotel discounts worldwide are available as well as the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.
So what's your passion? Please click "Apply Online" and tell us how you could bring your individual skills to IHG.
IHG is an equal opportunity employer: Minorities / Females / Disabled / Veterans
Job: Executive / Corporate
Requisition ID: R70119628_