IHG Associate Manager, Strategy in Atlanta, Georgia
Associate Manager, Strategy
Job Number R165628
Hotel Brand: IHG Corporate
Americas - United States - Georgia - Atlanta
Bringing True Hospitality to the world.
We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.
We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.
With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.
We’re growing; grow with us.
Your day to day
The primary role of this position is to work closely with the Manager of Brand Delivery & Planning on the development and delivery of market leading brand delivery and planning. The role has two main areas of responsibility. The first area requires working across different functional teams under Brand Delivery and Planning to deliver leading edge brand solutions to the Brands and Marketing Team. This involves the assessment of brand performance, identification of issues and opportunities and consolidation of content to enable solutions across new areas of development.
The role will require close collaboration with the following functions:
Guest Experience & Marketing Teams
Operations & Hotel Ready Team
America’s Strategy and PMO Team
The second area of responsibility is to assist with the integration of and alignment with Global Brand Management (GBM) and regional AMER priorities to help the organization transition to a three year planning cycle, while also supporting the Manager of Brand Strategy & Planning with the annual brand planning process.
Essential Duties and Responsibilities
Brand Strategy and Development
Consolidation of project data and internal performance metrics
Assist in Identifying and capturing key regional challenges and opportunities across portfolio of brands based on consumer insights, brand health tracking, competitive intelligence, market developments and feedback from internal functions (e.g. S&M, Development, Operations)
Synthesize key findings to effectively develop and articulate working hypotheses
Support planning efforts facilitate greater understanding of key commercial levers and best practices across brand metrics
Tracking and Reporting of Brand Initiatives
Monitor reporting submissions for accuracy, timeliness, completion and output expectations. Identify opportunities for improvement, gain buy-in across team, and implement changes to the reporting process as needed.
Support the Manager of Delivery and Planning in developing reports for the senior leadership team on the brand initiatives across the Brands and Marketing Team
Annual Brand Planning
Support development and communication of three year plans for each of our brands
Work cross-functionally to establish a regular tracking process for Brand Plans to Win for AMER
Support as key point of brand team in annual Strategy Review Meeting preparation and planning
- Establish integrated regional communications strategies through active stakeholder management, including presentation and syndication of plans with key senior executives
What we need from you
Required Skills –
Excellent written and spoken communication skills
Strong project management skills, detail-oriented, methodical and ability to multi-task under tight deadlines
Ability to manage agency relationships to drive quality in a cost-effective and timely manner
Ability to take initiative, work independently, demonstrate accountability and implement effectively
Ability to build a network across different levels of the organization
Proven team player who is also able to coordinate virtual teams
Strong understanding of brand standards and brand management
Bachelor's or Master's Degree in Marketing, Strategy, Economics or a relevant field of work, or an equivalent combination of education and work-related experience. MBA preferred.
Minimum of 3+ years marketing experience, with at least 1 year in hospitality industry preferred
Previous experience in brand, marketing management, market research and/or consulting an advantage
What we offer
We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.
IHG is an equal opportunity employer. Minorities/Females/Disabled/Veterans