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IHG Associate Manager, Strategy in Atlanta, Georgia

Associate Manager, Strategy

Job Number R165628

Hotel Brand: IHG Corporate

Americas - United States - Georgia - Atlanta


About us

Bringing True Hospitality to the world.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.

With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.

We’re growing; grow with us.

Your day to day

The primary role of this position is to work closely with the Manager of Brand Delivery & Planning on the development and delivery of market leading brand delivery and planning. The role has two main areas of responsibility. The first area requires working across different functional teams under Brand Delivery and Planning to deliver leading edge brand solutions to the Brands and Marketing Team. This involves the assessment of brand performance, identification of issues and opportunities and consolidation of content to enable solutions across new areas of development.

The role will require close collaboration with the following functions:

  • Guest Experience & Marketing Teams

  • Operations & Hotel Ready Team

  • America’s Strategy and PMO Team

The second area of responsibility is to assist with the integration of and alignment with Global Brand Management (GBM) and regional AMER priorities to help the organization transition to a three year planning cycle, while also supporting the Manager of Brand Strategy & Planning with the annual brand planning process.

Essential Duties and Responsibilities

Brand Strategy and Development

  • Consolidation of project data and internal performance metrics

  • Assist in Identifying and capturing key regional challenges and opportunities across portfolio of brands based on consumer insights, brand health tracking, competitive intelligence, market developments and feedback from internal functions (e.g. S&M, Development, Operations)

  • Synthesize key findings to effectively develop and articulate working hypotheses

  • Support planning efforts facilitate greater understanding of key commercial levers and best practices across brand metrics

Tracking and Reporting of Brand Initiatives

  • Monitor reporting submissions for accuracy, timeliness, completion and output expectations. Identify opportunities for improvement, gain buy-in across team, and implement changes to the reporting process as needed.

  • Support the Manager of Delivery and Planning in developing reports for the senior leadership team on the brand initiatives across the Brands and Marketing Team

Annual Brand Planning

  • Support development and communication of three year plans for each of our brands

  • Work cross-functionally to establish a regular tracking process for Brand Plans to Win for AMER

  • Support as key point of brand team in annual Strategy Review Meeting preparation and planning

Stakeholder Management

  • Establish integrated regional communications strategies through active stakeholder management, including presentation and syndication of plans with key senior executives

What we need from you

Required Skills –

  • Excellent written and spoken communication skills

  • Strong project management skills, detail-oriented, methodical and ability to multi-task under tight deadlines

  • Ability to manage agency relationships to drive quality in a cost-effective and timely manner

  • Ability to take initiative, work independently, demonstrate accountability and implement effectively

  • Ability to build a network across different levels of the organization

  • Proven team player who is also able to coordinate virtual teams

  • Strong understanding of brand standards and brand management

Qualifications –

Bachelor's or Master's Degree in Marketing, Strategy, Economics or a relevant field of work, or an equivalent combination of education and work-related experience. MBA preferred.

Experience –

  • Minimum of 3+ years marketing experience, with at least 1 year in hospitality industry preferred

  • Previous experience in brand, marketing management, market research and/or consulting an advantage


What we offer

We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

IHG is an equal opportunity employer. Minorities/Females/Disabled/Veterans

  • Major Brad D. Anderson

    United States Army

    Major (Ret) Brad Anderson is the Human Resources Manager at IHG Army Hotels – Fort Benning, Georgia. He retired out of the U.S. Army after 23 years of service with combat tours in Iraq (Operation Iraqi Freedom) and Afghanistan (Operation Enduring Freedom).

    Brad enlisted in the U.S. Army in August 1992, and was assigned as an infantryman at Fort Lewis, Wash., where he served six years in 9th Infantry Regiment and 25th Infantry Division. In 1999, he was assigned to Fort Benning, Ga., where he completed Drill Sergeant School and then served with the Infantry Training Brigade. He was next assigned to Officer Candidate School in 2003 and earned his commission as a second lieutenant in the Adjutant General Corps. Major Anderson’s previous assignments as an officer include Camp Casey, South Korea, where he served as a postal platoon leader; Iraq, where he served as deputy plans and operations officer, III Corps; Fort Benning, where he served with 30th Adjutant General Reception Battalion, as Headquarters and Headquarters Company commander; Eglin Air Force Base, Fla., where he served with 7th Special Forces Group (Airborne), as battalion and group human resources officer and Fort Lee where he served his final assignment as the Military Entrance Processing Station (MEPS) commander.

    Brad’s professional military education includes the Adjutant General Corps Officer Basic and Advanced Courses, Airborne School, Air Assault School, Drill Sergeant School, Pathfinder Course, and Rappel Master School. He also earned a Bachelor of Arts Degree in Interdisciplinary Studies from Eastern Washington University, Cheney, Wash.

    Brad’s military awards and decorations include a Joint Service Achievement Medal, 2 Meritorious Service Medals, 4 Army Commendation Medals, 3 Army Achievement Medals, and 4 Army Good Conduct Medals. He has also been awarded a variety of unit and service medals & ribbons, in addition to earning the Expert Infantryman Badge.

    On his first day of military retirement (October 1st, 2015) we proudly welcomed Brad to the IHG family. It was then, that Brad began his career with us as the HR Manager of the IHG Army Hotels on Fort Benning, a role he continues to thrive in today.

  • Michael Bayerl

    United States Air Force

    “My experience with IHG has been nothing short of awesome and I have learned so much.  Soon I will be the GM of the World’s Largest Holiday Inn Express (currently the IHG Army Hotels on Fort Lee) with 1,000 rooms.”

    Senior Master Sergeant (Ret.) Michael Bayerl joined the U.S. Air Force in 1979. Throughout 20 years of active duty, he served as an Air Force Services Specialist and Inspector General for Services-Air Mobility Command. From the moment he started with the USAF Michael was immersed with hospitality experience, starting out in Food in Beverage before working his way through the ranks and functioning in virtually every position available within military restaurants & hotels.

    In 2002, Michael took on a General Manager position at an Air Force Inn, and since that time, he has managed hotel complexes with over 2000+ rooms, on 3 different properties. Michael found his way to IHG when he intentionally took on a role with Army Lodging, knowing that the hotel would soon be privatized into an IHG hotel.

    Today, Michael is the General Manager at IHG Army Hotels on Fort Lee (soon to be re-branded as the World’s largest Holiday Inn Express).

  • Teresa “Sarge” Colatarci


    Meet Teresa “Sarge” Colatarci, general manager/regional director of operations for six IHG Army Hotels at Fort Sam Houston in San Antonio. Following her service in the U.S. Navy, she continues to serve by providing True Hospitality through the IHG Teen Academy.