IHG Restaurants and Bars Marketing Executive - Crowne Plaza Abu Dhabi Yas Island in Abu Dhabi, United Arab Emirates

Description:

Crowne Plaza ® hotels look for people who excel in their role, and are committed to delivering excellent experiences for guests.

What's your passion? Whether you're into polka, painting or polo at InterContinental Hotel Group (IHG) we're interested in YOU! We employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.

Set on the banks of the creek and along the Links Championship Golf Course, Crowne Plaza Hotel is located at on one of the country's most ambitious developments, Yas Island. The close proximity to the airport and only 40 minutes into Abu Dhabi City makes this prime location an easy accessible choice for business and leisure travellers.

We have an exciting opportunity for you to join our Marketing team as a Restaurants and Bars Marketing Executive . You will be responsible for the below:

  • Oversee all social media accounts.

  • Develop engaging, creative, innovative content for regular scheduled posts, which enlighten audiences and promote brand-focused messages. Develop an optimal posting schedule, considering web traffic and customer engagement metrics.

  • Audit and analyse social media presence, including digital advertising costs and returns, research audience preferences and discover current trends.

  • Respond to all online reviews including non-brand reviews within 48 hours.

  • Work with other departments to develop social media timelines coinciding with new product releases, advertisement campaigns, or other brand messages.

  • Monitor and develop reports on competitor activity within social media spaces.

  • Create engaging text, image and video content.

  • Design posts to sustain readers’ curiosity and create buzz around new products.

  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.

  • Facilitate online conversations with customers and respond to queries.

  • Report on online reviews and feedback from customers and fans.

  • Oversee social media accounts’ layouts.

  • Suggest new ways to attract prospective customers, like promotions and competitions.

  • Coordinate social media messaging with concerned departments and hotel goals.

  • Analyse social media campaigns to determine efficiency and areas of improvement.

In return we offer competitive pay and benefits, and a chance to work with a great team of talented people. Most importantly, we'll give you the Room to be yourself.

Do you have what it takes to be a leader in the world's most global hotel company?

If so, get in touch and tell us how you could bring your individual skills to IHG by clicking "Apply Online" now!

We are an equal opportunities employer.

Should your CV be shortlisted as per our internal requirements and business needs, you will be contacted for an interview.

Qualifications

Degree in Marketing or Social Media with extensive knowledge of social media platforms, and proficiency in English is required.

Job: Marketing

Location: United Arab Emirates-Abu Dhabi

Requisition ID: ABU004445