IHG Associate Director of Events - Intercontinental Phu Quoc in Phu Quoc, Vietnam


Produces the Annual Revenue Plan in conjunction with Executive

Committee, Sales and Marketing Budgets and forecasts

Produces, implements and monitors action plans to ensure Revenue Plan

objectives are achieved

Analyses current and potential markets/trends, coordinates all

activities to maintain and increase revenue through added business volume and

increased rate

Procures new and repeat business for the hotel by monitoring contact

with airlines, travel agencies, commercial houses, private clubs and

professional associations within local, domestic UK and international markets.

Maintains contact with planners, corporate accounts, incentive buyers, airlines

and wholesalers, through personal sales calls, telephone contacts and written


Creates and implements special programmes to achieve greater

productivity through:

Increasing average rate

Increasing occupancy

Increasing business volume during difficult periods

Increasing local food and beverage banqueting sales

Manages key accounts

Oversees the selling and servicing of group business

Co-ordinates the development of all promotional material

Provides direction on and conducts market research

Monitors competitor activities

Maintains close liaison with Regional/ Corporate Sales teams and those

of other IHG hotels to ensure the hotel receives proper corporate

consideration, direction and support

Ensures the hotel is represented as an active member of the local

community through association membership

Coordinates sales and promotes business for other InterContinental

Hotels within the region. Interacts with worldwide regional sales offices with

particular attention to local office

Plans and executes sales trips to major market areas

Attends major travel functions to promote sales for the hotel

Directs all sales activities for Sales Managers to ensure they meet the

goals of the Revenue Plan

Conducts weekly reviews of sales personnel activity to ensure targets

and sales objectives are being met

Produces monthly Sales reports and forecasts

Meets with guests from major producers/organizers of big events staying

in the hotel to ensure customer satisfaction

Sell and promote hotel in all aspects, with emphasis on Corporate and

all Meeting, Incentive, Conference & Exhibition.

Entertain potential accounts as per Management requirements.

Make a minimum of 6 sales calls daily and 4 entertainment per week.

Liaise with MICE PCOs, PEOs and Government bodies.

Research and report upon Travel Agent and/ or Corporate Market trends as

well as market intelligence.

Perform any other duties which may be assigned by the

management from time to time.


Required Skills

Demonstrated ability to interact with customers, employees and third

parties that reflects highly on the hotel, the brand and the Company.

Problem solving, reasoning, motivating, organizational and training


Proficient in the use of Microsoft Office

Good writing skills

Qualifications –


degree in Sales, Marketing or related field.

Experience –

4 years of relevant

experience or similar supervisory role, or an equivalent combination of

education and work-related experience

Job: Business Development

Location: Vietnam-Phu Quoc

Requisition ID: ICPQ0114