IHG Director of Conventions at Crowne Plaza Dubai in Dubai, United Arab Emirates


Do you see yourself as

a Director Conventions?

What's your passion?

Whether you're into scuba diving, golf or dancing the tango, at IHG we're

interested in you. We love people who apply the same amount of passion and

precision to their jobs as they do to their hobbies - people who put our guests

at the heart of everything they do. And we're looking for more people like you

to join our friendly and professional team - people that help us create great

hotels guests love.


Crowne Plaza Dubai is an upscale hotel brand located along the business area of

Sheikh Zayed Road with over 568 rooms, 13 international restaurants and bars,

and has one of the largest meeting, conference and banqueting facilities in the


We are looking for reassuring, social,

goal-oriented, dynamic, confident people to join around 700 colleagues who are committed to

maintaining the highest standards of quality and service which define our

company. We value the passion and enthusiasm of our colleagues, and

encourage you to share your passion when you work with us.


the moment, we are looking for a Director of Conventions to join our enthusiastic, warm and friendly Sales

Marketing team at Crowne Plaza Dubai .

As the Director of Conventions , you will develop

and implement revenue sales and marketing strategies for the hotel to ensure

plans are implemented, results are monitored and sales goals are achieved.

Regularly sell hotel rooms, meeting rooms, and food and beverage through direct

client contacts.



  • Achieve budgeted revenues andpersonal/team sales goals and maximise profitability. Participate in thepreparation of the annual departmental operating budget, the hotel marketingplan and business plan, and financial plans.

  • Create and implement salesplans that drive measureable incremental occupancy, increase average rates,increase volume, food and beverage and banquet sales.

  • Produce monthly reports andsales forecasts to analyse current/potential market and sales trends,coordinate activities to increase revenue and market share and monitorperformance to ensure actual sales meetor exceed established revenue plan

  • Prepares Conference &Events annual budget, Strategies and Departmental manning.

  • Shares responsibility forachieving revenue goals, guest and team’s satisfaction and thefinancial performance of the department.

  • Engages the team to createinnovative sales approach to drive sales across segments. (Social, MICE,Weddings, Exhibitions, Corporate and Leisure Groups, Residential and NonResidential Meetings, Outside Catering and Associations)

  • Collaborates in formulating andimplementing tactical and strategic plans.

  • Tracks and measures business onthe books, booking trend and market performance and adjust sales strategieswhen necessary.

  • Involves and directs the teamin setting short/long term strategies.

  • Evaluates and capitalizes onevery opportunity to ensure business retention and increase business portfolio.

  • Constantly raises performanceexpectations and develops procedures.

  • Grows sales throughcollaborating with various sales activities in discovering new businesspotential.

  • Utilize networks of companybrands to maximize business potential within the company.


  • Manage day-to- day salesactivities, plan and assign work, and establish performance and developmentgoals for team members. Provide mentoring, coaching and regular feedback tohelp manage conflict, improve team member performance, and recognise goodperformance.

  • Educate and train sales teamthat is responsible for developing new accounts, maintaining existing accounts,and implementing sales strategies. Ensure staff is properly trained and has thetools and equipment to carry out job duties.

  • Work with other departmentmanagers to ensure proper staffing levels based on guest volume.

  • Develops, coaches, trains and mentors Conventions Sales team.

  • Partners with Human Resources to attract, develop and retain the rightpeople.

  • Sets KPO (Key Performance Objectives) for C&E team.

  • Responsible for Conventions Sales Team Annual performancereview



  • Provide guests with information(example: loyalty programmes, area attractions, restaurants, facilityinformation) to enhance guest experience.

  • Develop and maintainrelationships with key clients and outside contacts in order to produce groupand/or convention business, to include room sales, food & beverage sales,and catering/banquet services.

  • Schedule conventions and/orbusiness group activities at the hotel and coordinate with other hotel leveldepartments to facilitate services agreed upon by the sales office andprospective clients

  • Understands anddiscuss client’s feedback to constantly improve service and discoverpossible opportunities.

  • Interacts effectively withguests/clients, sales and kitchen, vendors, competitors, local community, andother hotel departments in order to monitor guest satisfaction



  • Identify operational problemsthat reduce the effectiveness of marketing activities and overall hotel salesperformance and work with appropriate departments on solutions.

  • Develop awareness andreputation of the hotel and the brand in the local community


This is the top sales and marketing job in

a full or limited service hotel and may include meeting space and/or catering

facilities. May manage professional level and administrative sales team



Bachelor’s degree / higher education

qualification / equivalent in marketing or related field, and two to four years

of experience in a hospitality or hotel sales and marketing setting, or an

equivalent combination of education and work experience. Must speak local

language. Other languages preferred.

So what's your passion?

Please get in touch and tell us how you could bring your individual skills to

IHG. To find out more about us or any other jobs with IHG please

look at careers.ihg.com

We are an equal

opportunities employer.

Job: Sales & Business Development

Location: United Arab Emirates-Dubai

Requisition ID: DUB004434