IHG Senior MICE Sales Manager (M/W) - Crowne Plaza Brussels Airport in Brussels, Belgium


Job overview

As Senior MICE Sales Manager you are

responsible for optimizing sales of the hotel according to the Standards of

Operating. You realize this by connecting with potential customers and

relationship management of existing accounts.

Duties and responsibilities

Financial returns:


Collection of data about possible target groups

in the region, by consulting regional/local news media, company registers etc.,

by setting up presentation stands at fairs and company contact days.


Compose tenders, confirm agreed arrangements.


Continue to actively orient on sales

opportunities of the hotel in the region.


Inform actively about what is hot and happening

in the market.


Collect and keep up with the information of

services/ facilities- and goods suppliers in the region aimed at compiling

lasting attractive packages.


Stay up to date about the competing hotels.


Plan visits with existing/ potential clients on

a regular basis, to build trust and win a good productivity.


Be up to date about all marketing programs


Educating and informing contacts about facilities,

amenities, features, prices, and rates based on the presentation folder and

price information.


Identification of needs and considerations of

contacts and translate them into a suitable offer.



Informing executive departments about

appointments and details


Solving problems and dealing with complaints in

collaboration with executive departments and initially on / after completion


Maintain close collaboration with the Director

of Sales & Marketing and the F & B Manager to exchange information and

thus to classify Sales activities.


Attend Sales meetings


Keep up track with the client database and,

together with the account and in consultation with the Director of Sales &

Marketing, periodically evaluate contracts.

Guest experience:


Detect potential clients; get in touch, and

focusing on scheduling an appointment.


Informing and educating contacts about

facilities, amenities, possibilities and prices, based on presentation folder

and price information.


Arranging a guided visit in the hotel, guide



Identify wishes and considerations of contacts

for the purpose of a tender.


Capturing contacts, visits and visit results.


Keep track of the relationship-file and possibly

revise contracts.


Renew contracts periodically and in response to

identified messages.


Be up-to-date about the follow-up of tenders.


Deal with exploratory applications in

collaboration with Crowne Meeting Director.


Identification of needs, make suggestions and

give ideas about the composition, within the sphere of application purpose and

budgetary possibilities.


Make appointments and negotiate with companies.

Responsible business:


Be up to date and comply the fire-life safety

procedures and standards of your department

· Work

according to the green engage standards.



Reports to the Director of Sales & Marketing


Qualifications and requirements


Bachelor’s degree / higher education

qualification / equivalent in Hotel Management/Business Administration.


Preferably 1 year experience within a Sales

Department or experience with Sales activities


Must speak fluent English and either Dutch or

French. Other languages are a plus!


Good communication skills


Well-groomed appearance


Result oriented

Job: Sales

Location: Belgium-Brussels

Requisition ID: BRU000076