IHG Digital Marketing Manager in Bangkok, Thailand

Description:

At InterContinental ® Hotels &Resorts - IHG our role is to put the glamour into international travel. That’s where

you come in. When you’re part of the InterContinental Hotels & Resorts

brand you’re more than just a job title.

At this Flagship property in South EastAsia , we are looking for a DigitalMarketing Manager who has charm, confidence, dynamic, and

internationally-minded; people who know what it takes to exceed guest

expectations.

In additional to the hotel , this is an exciting moment to

join our team while we are launching two new restaurants to the additional

F&B 7 outlets currently existing, a spa focus and other facilities. Create

a storyline with us at the InterContinental Bangkok and Holiday Inn Bangkok.

Key Responsibilities:

The hotel based role is a key and crucial

member of the Marketing team, reporting to the Director of Sales &

Marketing and includes key

responsibilities such as:

  • Provides input to the annual marketing strategy and budget process to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities is predominant. Working closely with the revenue team.

  • Implements the business digital marketing strategy through programmes and initiatives to stimulate and drive demand. Be nibble and savvy.

  • Performance management of all distribution channels and partnerships - Business Travel Agents, CRO, GDS, OTA Web & Social Media to name just few.

  • Ensure all marketing content produced directly or by the marketing or public relations team (imagery, messaging, language and compliance) is up to date, brand compliant and promoting our offering on distribution channels to drive direct channel revenue on Hotel Content Manager (HCM) and consistent across all channels and partner websites.

  • Leverage and leading all programmes, platforms and initiatives from IHG Corporate for deployment on property through distribution channels.

  • Maintains awareness of trending booking mediums in different countries.

  • Provides measurement, reporting and effectiveness on performance of all distribution channel initiatives. Interprets data from internal and external sources to create optimum decisions.

  • Sources, creates and publishes media-rich content to deliver key messages.

  • Actively 'listens' to guest sentiment on-line and feeds the hotel to respond accordingly, storyteller.

Qualifications

Ideally you'll have a Bachelor Degree in Business, Marketing,

Communication Technology, Travel / Tourism, Hospitality or an equivalent

combination of education and at minimum 3 years work-related experience in the

industry or related industry with demonstrated proficiency in digital

marketing.

Demonstrated work experience will include:

  • Search engines, on line social media mediumsengagement and digital marketing opportunities with capability to drive revenueperformance (online & offline), SEO management.

  • Excellent communication skills in English,both verbal and written, as the role is accountable for all publishedcontent. Local language and source market language a plus

  • Demonstrated influencer and consensus buildingskills

  • Strong self-motivation and a team player

  • Self starter with an eye for detail, here to make adifference

In addition, you will possess the following additional leadership

competencies:

Brand Hearted

Work in Collaboration

Drive Results

Think Ahead

Champion Change

Internal relationships

  • Sales& Marketing Leadership Team & Revenue Management

  • HotelExecutive Committee

  • F&BTeam

  • SEAKCorporate Digital, Marketing & Communication Teams

Attractive Remuneration & Benefits:

In return, we'll give you a competitive benefits package including

salary, discounted accommodation world wide and the opportunity to progress

your career with IHG. You'll have the chance to work with a

great team of people, and most importantly, we'll give you Room to be Yourself.

So what's your passion? Please applyon-line and tell us how you can bring your individual skills to IHG.

To find out more about us or any otherjobs with IHG please look at www.ihg.jobs

Job: E-Commerce

Location: Thailand-Bangkok

Requisition ID: BAN001325