IHG Senior Manager, Brand Design Program in Atlanta, Georgia


Recommend a friend – Band 6

Do you see yourself as a Senior Manager, Brand Design Program?

What's your passion? Whether you're into tennis, shopping, or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.

The process of building a great hotel brand is a journey - a journey of discovery, of innovation, of building deep and lasting connections with our guests that translate into sustainable results for the business. The Crowne Plaza team is searching for energetic, collaborative leaders looking to do just that – develop a hotel that Makes Business Travel Work for the modern business traveler. We’ve embarked upon a multi-year $200M commitment to transform the Crowne Plaza brand, and are looking for fresh ideas, perspectives, and most importantly, a relentless desire to drive results and enable our journey towards our shared vision. As part of this effort, we have an immediate need for an experienced Senior Manager - Brand Design with a proven track record.

IHG Americas’ Regional Corporate Office is centrally located at the beautiful Ravinia Complex just outside Atlanta’s Perimeter (I-285), offering a convenient commute from all areas of Metro Atlanta. In addition to being easily accessible from all major highways, the complex provides a free shuttle service between the office, the nearby Perimeter Mall and MARTA train station for alternative commuting options during business hours. Our office complex offers many amenities and personal conveniences, including and on-site dry cleaner, private health club, wellness center and restaurants. Atlanta, situated near the North Georgia Mountains, has something for everyone, world class educational institutions, interactive venues, historical sites, beautiful performing arts facilities, professional sports teams – Braves, Falcons, and Hawks, and is home to unique venues including CNN, the Georgia Aquarium, The King Center, World of Coca-Cola, The Carter Center, High Museum of Art, and Zoo Atlanta.

Under the direction of Director, the Senior Manager of Brand Design Program will be responsible for development and management of brand design for an assigned IHG brand. Support the development of a 3 to 5-year strategic roadmap for design with partnership from the brand regional design team and global brand leadership to envision and support plan development. The role will lead a cross-functional team (includes architecture, design, procurement, insights, and project management) to develop brand design solutions through delivery of an end-to-end design lifecycle process and programmatic solutions to embed design into hotels. This role also has accountability for day to day brand design ownership and must execute product change management best practices, strategies, tools, and measurement criteria, as well as prioritize work flow. As brand design enables the guest experience and ultimately defines the brand, the senior manager of brand design will focus on delivering against key performance metrics, including but not limited to guest heartbeat, revenue generation (ADR, RGI) and overall owner ROI. This position will work closely with key partners and stakeholders including Architecture & Design, Development, Operations, and Brand Operations (brand standards) to ensure design is fit for purpose. Additionally, this franchise owner-facing role will require the development of strong franchise owner relationships including with the IHG Owners Association (IHGOA). This role must employ a collaborative, cross-functional approach as they look to inspire and lead fellow stakeholders to develop and deliver truly differentiated guest experiences that effectively bring each of the brands to life in unique and powerful ways.

Essential Duties and Responsibilities – (Key Activities)

• Provide critical thought leadership to deliver regional design aligned with the brand’s globally defined core value proposition, strategic pillars (including its guiding principles) and design philosophy to enable the brand’s business ambition

• Collaborate with key stakeholders including Global Brand team (global brand vision) Operations (hotel performance), Development (growth strategy) and Architecture & Design (functional expertise) to manage the 3 to 5-year brand design roadmaps that will exceed guest and owner needs, effectively developing wining business models and strong go-to-market strategies

• Manage continuous improvement to ensure competitiveness, consistency, and quality of the guest experience through design, utilizing consumer insight, competitive analysis, and system appetite to drive decisions

• May coach and develop team members, act as an advisor to subordinate managers or staff to help meet established schedules, and/or resolve technical or operational problems

• Provide overall leadership and oversight to the project team across the brand design lifecycle (Discovery through Embedding)

• Manage the scoping, costing, acquisition, and implementation of current and future enhancements to the brand offering to improve performance and provide strong differentiation of each brand

• Lead research, in partnership with consumer insights team, to ascertain necessary consumer insight to drive changes or enhancements to the brand design

• Oversee annual budget guidance and brand standards publishing to ensure effective deployment of all brand design solutions

• Manage and oversee the development of tools, training and communications required to support change management (e.g. design guides, renovation toolkits, etc.)

• Develop measurement and analytical methodologies to support the strategic and tactical remit of the design

• Execute effective vendor management with multiple vendors to ensure delivery of business requirements and full execution of MSAs/SOWs

• Engage with owner community (both formally through an IHGOA committee and informally) to gain alignment on case for change, understand operational viability of design options and to garner support to embed design in hotels

Band 6

Competitive salary plus bonus potential


Education –

Bachelor's or Master’s Degree in Brand Management, Product Management, Architecture or an equivalent combination of education and work-related experience

Experience –

7 years progressive work-related experience in brand management, product management, and/or design with demonstrated proficiency in multiple disciplines/processes related to the position as well as 3-5 years managing significant complex projects and/or direct/indirect teams. Candidate experience should include innovation or product development/enhancement work built upon the understanding of consumer/guest needs. The ideal candidate will have worked and/or supported a brand that successfully established a truly differentiated experience through design in its industry.

Managerial Skills –

• Must be challenging and diplomatic

• A good ‘real world’ sensibility when applying strategic solutions

• Strong at tactical delivery with a good eye for detail

• High degree of credibility with operators and owners

• Able to influence those outside own reporting structure

• Commercially astute

• Responsive to demands from multiple stakeholder groups and able to understand and balance consumer, managerial and ownership perspectives

• High degree of personal drive and able to pursue own intuition and vision

• Able to apply creative methodologies and thinking to the tasks

• Hotel operational experience preferred

• Passionate advocate of branding the guest experience

• Ability to influence and lead projects to board level

• Strong communication skills, both written and verbal; articulate, persuasive & influential; systematic and timely

Technical Skills and Knowledge –

• Extensive experience developing brand design solutions

• Experience leading development of programmatic design solutions

• Extensive experience in delivering an innovation process

• Demonstrated project management skills (Agile methodology preferred)

• Extensive and credible appreciation of brand management

• Experience in dealing with key stakeholders from board level to line colleagues

• Experience in managing logistically complex programs

• Skilled at aligning with franchise community (preferred)

• Architectural and design functional expertise (preferred)

• Strong communication skills, both written and verbal; articulate, persuasive & influential; systematic and timely

• Educated to Degree level with a further MBA preferred

Must have the legal right to work in this country

Relocation support may be provided for this role

In return we'll give you a competitive financial and benefits package which can include healthcare and dental coverage, disability, and life insurance, and a matched 401(k) program. Hotel discounts worldwide are available as well as the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.

So what's your passion? Please click "Apply Online" and tell us how you could bring your individual skills to IHG.

IHG is an equal opportunity employer: Minorities / Females / Disabled / Veterans

Job: Executive / Corporate

Location: GA-Atlanta

Requisition ID: R134846